Cannes Lions
WUNDERMAN THOMPSON, Mumbai / JIMMY NELSON FOUNDATION / 2019
Awards:
Overview
Entries
Credits
Background
The parallels between the biodiversity of the planet and its cultural diversity are very clear. Our ethnodiversity, our ethnosphere, must also be protected. We all come from the same source and together we are going through an amazing period of cultural evolution. Peoples with unique cultural identities need to be respected, cherished and protected. To secure the future of indigenous people and their rights, we need to share their story with the world.
The Blink film documents Photographer Jimmy Nelson’s journey to save indigenous cultures, that are disappearing faster than you can blink, as their family trees, rivers, forests and habitats are destroyed in the quest for human progress.
Still photographs stitched into a series of Cinemagraphs elevate the visual storytelling, celebrating the courage of the last few indigenous tribes standing still, in spite of an endangered future.
A preservation in film, curating their spiritual similarity and cultural diversity.
Execution
A unique AR-Human interface built on the Facebook AR platform challenging the viewer not to blink. The average human eye blinks every 10-15 seconds. IF YOU BLINK, THE FILM STOPS PLAYING. Dramatizing the effect that the last few indigenous cultures will be lost forever in a blink. Warning us that if we blink, they’re gone and so will the world’s cultural diversity
THE IDEA USES IMMERSIVE TECHNOLOGY TO HELP SAVE OUR HUMAN ECOLOGY. Harnessing the very thing that is wedging a division between tribal communities and urban populace, using the technology that threatens these cultures to elevate the viewing experience and create an eye opener, for the preservation of cultural identity.
JOIN THE JOURNEY TO SAVE THE LAST FEW INDIGENOUS TRIBES ON EARTH.
A SERIES OF CINEMAGRAPHS STITCHED TOGETHER FROM 2000 STILL PHOTOGRAPHS, celebrating the courage of the last indigenous tribes standing still, in spite of an endangered future.
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