Although it is not a brand that reaches the entire Colombian population (by price and by the distribution channels it uses), if it is positioned as No. 2 in the category of toy store sales and TOM. Year after year, he has been competing side by side with Hot Wheels who has managed to stay as the No. 1.

On this occasion, the brand wanted to get out of its conventional strategies based on Trade and go out to massively communicate its message "Open a can of imagination"

The audience is children, parents and anyone who wants to give imagination.

The campaign is designed to connect the user in 4 different ways always providing a consistent message through the 3 media

1.Discovery. Through influencers and media, this campaign will be announced. The idea is to make the message known by leveraging the scope that these people can give us.

2. Interest. A TVC was created to present the platform quickly and effectively to consumers and buyers.

3. Consideration. We rely on OOH to continue promoting the message. Special and traditional Eucoles were created, always providing tools to boost imagination and highlighting the product and the Play-Doh brand.

4. Selection. At the point of sale of the main clients of the brand, exhibitors and product were located.

We take the brand to the street and to the memory of people. We gave Play-Doh and its platform opens a can of imagination a new dimension but, more importantly, we made people approach the brand in a different way so far.