One in five people in the UAE is suffering from gastric problems because of obesity and poor diets. Bloated stomach is its most visible symptom. It generates gas, putting you in a lot of embarrassing situations. If not treated immediately, it can lead to Ulcer, Gastritis, Gastroesophageal Reflux Disease (GERD), Stomach Cancer and other grave complications.

Aster Hospital wanted to create public awareness on this lifestyle disease, in a lighthearted manner. We took the insight – don’t let your food fill your stomach with gas – and gave it a visual analogy.

The connect was immediate. The visual brought a smile on the reader’s face while highlighting the hospital's speciality.