Cannes Lions
DDB BRASIL, Sao Paulo / BLOCKBUSTER / 2006
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Description
The idea here is to show – through a variety of film genres available at a Blockbuster store – that the viewer may choose the type of emotions they want to feel for the day. The ad shows a man watching a movie in his TV room. The users may alter the face of the man. As they do that, a graph shows the genre of movie the man in the TV room is watching.
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