Cannes Lions
PUBLICIS SALLES NORTON, Sao Paulo / FUNDAQAO PRO-SANGUE / 2005
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Description
This banner shows a bag filled with blood next to a black and white photo of a baby. When the mouse rolls over the banner, the level of blood inside the bag goes down and the baby’s image starts gaining colour. At the end, the bag is empty and the baby is in colour. Selling line: "Blood is life. Donate."
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