In Hungary there are not enough people who volunteer to give blood. However there is a constant need from hospitals that require all types of blood. Young people are especially passive when it comes to blood donation.

We decided to make the topic interesting for them by wrapping it into a cool theme.As vampire stories are very popular nowadays, Hungarian Red Cross and djuice, the only telco provider in the Hungarian market specialised for youth, organized the first real VAMPIRE PARTY. Only those youngsters who donated some blood could enter the party.In only a few days a huge hype was generated around the event, rumours popped up that Robert Pattinson, the worldwide famous and even more adored actor from the Twilight Saga would appear at the event.More than 50 million HUF worth free PR was generated for the event and hundreds of young people took part in the VAMPIRE PARTY.Within a few hours 25 litres of blood was collected (normally Red Cross collects this amount in two months) and the VAMPIRE PARTY became Red Cross’ most effective and successful event.

The execution: Hungarian Red Cross and djuice, the only telco provider in the Hungarian market specialised for youth, organized the first real VAMPIRE PARTY. Only those youngsters who donated some blood could enter the party.

The results:In only a few days a huge hype was generated around the event: it appeared in all the magazines, it inspired several Hungarian celebrities to join the initiative, and it raised the attention of the most watched Hungarian television channels, and rumours even popped up that Robert Pattinson, the worldwide famous and even more adored actor from the Twilight Saga would appear at the event.More than 50 million HUF worth free PR was generated for the event.And when the big night has finally come: hundreds of young people could take part in the thrilling VAMPIRE PARTY and in return we got some fresh young blood…so everyone benefited from the event.Within a few hours 25 litres of blood was collected (normally Red Cross can collect this amount in two months) and the VAMPIRE PARTY became Red Cross’ most effective and successful event.