THE PROBLEM:Blood donation in China has taken a nose dive since the last decade. With a population of about 1.3 billion, the blood bank’s supply could never ever catch up with the demand. It’s a sign of massive imbalance that needs to be urgently redressed.

THE SOLUTION:There's a need to widen the blood donation drive to capture more donors. This banner ad was targeted at the expat community where there's an estimated hundreds of thousands of possible donors including students.