Cannes Lions
TBWA\HUNT\LASCARIS\DURBAN / SOUTH AFRICAN NATIONAL BLOOD SERVICES / 2006
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Description
Designed to disrupt cinemagoers who have paid for a movie featuring bloodshed or violence, the ad tells them that "due to scenes of excessive bloodshed, the movie they were about to see has been cancelled". The payoff tells them that at the bloodbank "we just can't stand to see blood being wasted".
Similar Campaigns
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