Furniture maker Blu Dot wanted to increase their social media presence and promote their latest creation, the Hot Mesh Chair. We returned with a digital version of the childhood game, musical chairs, using Twitter.

During games, NYC band Doppio played a song and suddenly stopped. A phrase then appeared on screen and users had to Tweet that phrase completely accurately. The fastest Tweeters advanced to the next round. This process repeated until only one contestant remained. Winners received a Hot Mesh Chair.

Over 10 days and 100 games, we gave away 100 chairs and won the hearts of many.