We use the Bluetooth symbol to be the starting point of the words Blues, Jazz, Reggae, Rap, Samba, Classical, etc. The musical rhythms are formed on the screen in the same cadence of each type of music.

• Implementation –the production of the campaign was made by the agency and the client placed by his own the campaign on the TV.

• Timeline - Took a month between creating, producing, approving and placing the campaign on TV

• Placement – the usual for this kind of ad

• Scale – the campaign generated more than 500 thousands leads

• Reach –More than 1 million people were impacted by the campaign

• Engagement – More than 1 million people played the video

• Sales – More than 100 thousand headphone were sold.

• Achievement against business targets – 100 per cent of Sony’s goal were reached.