For the launch of the new 1 series (3 and 5 doors) in France, our objective was to adapt the night & day universe of the TV ad in order to create an attractive web operation aimed at a 25-40 year old target.The microsite invites visitors into a surprising interactive experience/journey which will reveal the person’s definition of pleasure, and thus, its natural attraction to one of the two new 1 series models.In order to win a VIP weekend, visitors have to make friends come on to the website. Players will maximise their chances to win, if their friends make the exact same journey (navigation) that they first did.