Cannes Lions
Y&R SINGAPORE, Singapore / MUNICH AUTOMOBILES PTE LTD / 2014
Overview
Entries
Credits
Execution
In our dense city, land is scarce. As a result, parallel parking spaces are 12% smaller than other cities worldwide. It was hence relevant to lead with this feature that could touch the lives of most people and mention that this was just 1 of 37 new innovative features in the car.
Outcome
Singapore is one of the most expensive car markets in the world. A BMW M is even more exclusive. On an average, Munich Automobiles gets 15 test drives a month. After the mail drop, there were 65 test drives in a month. That's 334% above average. All BMW X5 M50d in stock were sold. And Munich Automobiles had advance orders too.
Similar Campaigns
6 items