The creative execution was relevant for our client for two reasons.

Firstly because we used Facebook, and the product was BMW Italy Facebook page. On the second hand, we need to directly contact every fans and, dedicating to each of them one meter of the road, we perfectly reached our aim.

Our best achievable, result was to thank each fan. We reached it and did more.

Infact we did involve our 500,000 fans one by one and increased the Facebook page visits by 13% in just one week.