As it’s generally known, only a real star makes it to the cover. In co-operation with the printing houses we staged the BMW 6 directly on the cover. In order to be able to establish the thematic connection between the car and the publication the BMW 6 then also appeared again in the editorial contents.

The BMW 6 could be positioned as an icon in the automobile field. Moreover, several issues appeared at the same time so that in public areas, where these issues were displayed next to one another (eg hotel lobbys/newsagents), the BMW 6 had a major presence, without being just loud advertising. A unique once in a lifetime coup!