Cannes Lions
TBWA\ISTANBUL, Istanbul / BORUSAN AUTOMOTIVE / 2011
Overview
Entries
Credits
Description
We hear the voice coming from the GPS of a car giving information about the distance to the destination. As the car accelerates, the GPS starts to repeat the information faster. This constant repetition causes the instructions to transform into another word that refers to a specific danger on the road. This radio commercial aired on an English radio channel, Radio FG 93.7 and Lounge FM 96.0.
Similar Campaigns
6 items