Cannes Lions

BMW ACTIVEE

SERVICEPLAN, Munchen / BMW / 2012

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We see a man, sitting in his BMW. He breathes in deeply and starts holding it. He starts the engine and drives with his BMW ActiveE through the streets. After finally arriving at his destination, he starts breathing freely again.Chart:0% CO2 emissions. If you don’t breathe.The all-electric BMW ActiveE.

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