The various touch points are interlinked and tailored to the different levels of visitor expertise. The leitmotif of the continuous customer journey represents the concept of infinity.

Aside from the infinity track, there are three other levels of communication which

– get visitors enthusiastic about the new products

– clear up all questions about electromobility

– encourage direct dialogue with the trade fair visitors.

The new, electric vehicles are demonstrated emotionally on the large show stage.

During a 10-minute show, the vehicles, performers and film all blend into one to form a fascinating yet extremely accessible and real world.

Misgivings are dispelled in the BMW i Lounge as the vehicles are demonstrated in a practical test.

Live experiences and direct dialogue are presented in a breathtaking live atmosphere and framed by the spectacular architecture of the track.

Infinite driving pleasure.

The media concept reaches 90,000 trade show visitors and generates 23,000 contacts with the product experts as well as 14.6 million Twitter and 4.5 million Facebook impressions.