What was essentially a behind the scenes manufacturing story, was turned into a mesmerizing story that capture the imagination of the world by use of the Film. Perhaps a first for the automative industry, a film was used to tell the story of the production line of the vehicles and not about the luxury, performance of quality of a car. With mesmerizing piece of moving image we were able to launch our flagship car, announce a historic partnership and also declare our commitment to sustainability.

Without this film, few in the world would've noticed, let alone care about the importance of this partnership.