With a clever idea we raised awareness for a new mobility concept all over the internet.

And this activated more than 4.300 people to click the button at the end of our clip and take a test drive.

The video generated considerable buzz all over the internet and reached more than 300,000 views on BMW TV and YouTube — quickly making it one of the most watched BMW clips of all time. The surprise ending of the film caused viewers to question their assumptions about electric vehicles. Over a button at the end of the clip, 4,300 people were convinced to take a test drive of the new BMW i3.