The Visualiser was integrated into an existing product presentation application shown on a 40-inch monitor and featured in the consultation lounge at BMW dealerships. Within this set framework, the Visualiser was developed in Flash to fit within the overall structure and allows users to easily switch between presentation application and the Visualiser without causing a break in the discussion. Large-format images and models of vehicles' interior and exterior were used as a basis for the application, with the navigation for selecting items created on top.

Viewed by the client as a valuable tool in the sales process, the Visualiser has become a fixed component of the consulting lounges in BMW dealerships across the world. It has been implemented in 35 countries.