Cannes Lions

BMW M6

INTERONE WORLDWIDE, Munchen / BMW / 2005

Presentation Image

Overview

Entries

Credits

Overview

Description

The new BMW M6.

The BMW M6 is not solely about power - it is much more than that. It is a total experience – an uncompromised and indescribable experience - the essential driving pleasure come to life.

The teaser phase of the Internet special uses chains of associations, intensive moments and impressive pictures to answer seemingly unanswerable questions. The flow of associations centres on the car. Details of the car are shown and the 3D animated sequences lead the user to a first look at the car.The main phase of the Internet special will provide the user with in-depth and detailed information.

Similar Campaigns

12 items

BMW Lockdown

WUNDERMAN THOMPSON SPAIN, Madrid

BMW Lockdown

2021, BMW

(opens in a new tab)