Cannes Lions
INTERONE WORLDWIDE, Munchen / BMW / 2005
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The new BMW M6.
The BMW M6 is not solely about power - it is much more than that. It is a total experience – an uncompromised and indescribable experience - the essential driving pleasure come to life.
The teaser phase of the Internet special uses chains of associations, intensive moments and impressive pictures to answer seemingly unanswerable questions. The flow of associations centres on the car. Details of the car are shown and the 3D animated sequences lead the user to a first look at the car.The main phase of the Internet special will provide the user with in-depth and detailed information.
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