Cannes Lions

BMW MINI

BBDO MALAYSIA, Kuala Lumpur / BMW / 2006

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Overview

Outcome

36% called up to thank MINI for sending them a unique and unexpected DM.“Very, very cute but to be honest, a life saver!”“I’m taking it with me to every party from now on. Cheers!”“Everyone else was talking about how much they like it."Of course, no road accidents involving a MINI were reported.We’re also pleased to report copycat versions of the beer mug have found their way into novelty stores around party districts in the country.

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