Cannes Lions

BMW NIGHT VISION

PUBLICIS MEXICO, Mexico City / BMW / 2012

Overview

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Credits

Overview

Description

BMW's Night Vision was launched recently in the Mexican market, so we took on the task of making an audio demo of how the product works. The voice goes from very quiet to very loud simulating the proximity of the car with the obstacle in the road. This way we get a sense of how night vision works.

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