Cannes Lions
LOS & CO, Oslo / BMW / 2012
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If BMW had been an instrument, it might be a Grand piano. And if a composer should represent BMW it felt appropriate with German Johan Sebastian Bach. Of his work Preulde 847 (Das Klavierwohltemperierte) are known as the most mechanical, still harmonious.
How would it sound if a classical pianist played this piece on an exclusive, but slightly out of tune, Schimmel Grand piano? Could this give the feeling of a finely tuned mechanism that was tampered with? As in the production of the car we avoided shortcuts. We got the Grand piano, notes, pianist and a piano tuner before recording.
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