Cannes Lions

BMW SMG DRIVELOGIC

BBDO INTERONE, Munchen / BMW / 2002

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Can the gearbox be reinvented? The flash-based special for the second-generation Sequential M Gearbox (SMG Drivelogic), with its high-octane introduction, atmospheric sound elements and fast editing, delivers the answer. SMG Drivelogic heralds the start of a new era in gear changing. As technically advanced as the product itself, the online special possesses a wide range of interesting features. The user learns about how the product functions, its technical capacities and the fascination it exerts in a manner that is as exciting as striking. Controlled by the sites innovative navigation and integrated in eye-catching animation and animated content layers, users learn about the functions and features of this revolutionary gearbox through a combination of emotive presentation and background information. Highly informative, exclusive visual and video material, sounds and technical details are available for downloading. This interactive special reflects the connection between unsurpassed product quality and clients' ever-increasing expectations. The target group encompasses the entire spectrum from interested BMW customers to technology-minded BMW M and M3 enthuasiasts.

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