Cannes Lions
SERVICEPLAN , Munchen / BMW / 2006
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xDrive is the smart 4-wheel drive vehicle invented by BMW. The year 2006 is the year to introduce groundbreaking ideas and new technologies. Groundbreaking ideas require groundbreaking ad campaigns.The creative idea "Jumping Jack" was introduced and pushed in offline media especially in TV and print ads. The assignment was to adopt the creative idea to fit into online advertising with all online possibilities and advantages.
Similar Campaigns
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