Cannes Lions

BMW XDRIVE - THE INTELLIGENT ALL-WHEEL DRIVE SYSTEM.

SERVICEPLAN, Munchen / BMW / 2012

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To advertise the advantages of the intelligent all-wheel drive system BMW xDrive, we created the place with the most extreme conditions in the world: xDrive Village. In TV, print and online we showed, that even under the worst conditions, BMW xDrive is the best choice. Chart: BMW xDrive. Available in 46 Models.

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