Continuing the tradition of Art Cars, BMW decided to join forces with a designer: Joshua Davis, pioneer of generative design, encountered the vehicle and transformed its design elements into an edition of unique prints, which is sold online at www.Z4byJD.com.

Art accomplished what no other form of media could have achieved: Magazines (like “Wired” in the USA), Newspapers (like “La Republica” in Italy) and more than a hundred target-relevant weblogs all over the world featured the project within the first weeks: over 2,000 external links point to the website, which has been visited over 100,000 times, not counting lengthy forum discussions on the topic. Right from the beginning, this project generated online and offline coverage worth millions of dollars.