We developed a limited edition of BRLO Pale Ale: We filled it in 100ml swing top bottles and printed individual Boarding Passes on the bottle base.

So our fans not only could get easily through airport security with BRLO: they also had a very Berlin like, individual Boarding Pass.

Each bottle was individually handfilled and sealed. We packed the bottles in transparent and re-sealable plastic bags as required by airport security restrictions.

We announced the one-time promotion on our Instagram page. It took 48 hours until the last fourpack of the limited edition was gone.

To get the boarding beer, our fans just had to send us their boarding pass. We printed it on transparent labels and put those on the bottle.

A bike courier delivered the boarding beer to them right before take-off.

Our fans were excited: The limited edition was finished after 48 hours.

We got 300 new Facebook Fans.