SYNOPSIS: Our hero wants to go boating although it's early springtime. He decides to drill a hole into a dam in order to get the right kind of conditions for his hard-bitten Silver boat.

The OBJECTIVE of this commercial is raise awareness of the Silver boats brand as a unique construction concept that makes it easy to use and maintain.Having a boat cannot be easier: you only need water, everything else is so thoroughly figured out.

We are talking to urban people who appreciate easy living and love boating and outdoor living in the hard conditions of Northern Europe.