Currently, plastic that is recycled is predominantly turned into more plastic. Clariter's proprietary clean tech is able to reduce plastic to its base ingredients, which enables that plastic to be turned into anything you could normally create with hydrocarbons - wax, paint ingredients, lip balm etc.

The brief was to tell the story of this transformation in a non-technical, highly human, but also cost-effective way.

The objectives were to help people understand and care about the transformative ability of the Clariter technology.

The idea for the VO casting was inspired by the storytelling of Werner Herzog, the iconic film director and unwitting cult VO artist. It was important to find an authentic German artist and after an extensive search in both the UK and Germany, we discovered Wolfgang Trumpeter whose voice brought an unexpected warmth to the story.

By telling the story in a human way the post received the highest engagement of any Clariter brand post to date.