Social Bullets is an experiment created to show parents the dangers of the Internet by replicating 24 hours in a typical American student’s life on social media. Research revealed that for every 233 bullying posts online, one teenager attempts suicide. To show this staggering number to parents, we transformed a shooting range into a metaphor for social media. On one end, the dark anonymous hole of the Internet. On the other, posters representing real-life targets of hate—teenagers who have suffered one of the 4 most common forms of cyberbullying: culture shaming, body shaming, sex shaming, and grade shaming.

These 4 posters, perforated by bullets and transformed into a symbol for the dangers of cyberbullying, are traveling to schools across the country to help promote the virtual educational sessions that are being held by Parent Teacher Associations (PTA).