Most of Turkish professionals don’t have the time for pilates or any other kind of sport activity. They always promise themselves they will start a gym or start running but delay it for other things like meetings. To show that there is always time for some body exercise, we decided to make them move their body in cafés at the center of the business center of Istanbul. To access internet, they had to move their body as password.

The moving password gained a lot of attraction around the offices and Gerda’s membership rose by %15.