Cannes Lions
AMVBBDO, London / METROPOLITAN POLICE SERVICE / 2017
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In November 2016 body worn video (BWV) cameras started to be rolled out to all public-facing Metropolitan Police officers. BWV devices are small, visible cameras, attached to officers’ uniform that capture both video and audio evidence.
For the 60” film, we set up a street fight situation using active police officers and actors to demonstrate how BWV would be beneficial for all. The position of the cameras allowed for those viewing the footage to see the situation from the two officers’ perspective. The audio statements from the witnesses after the incident, juxtapose with the recordings captured by the body-worn cameras. It aimed to show the difference between the personal perception of witnesses and images shot by a camera. In depicting a true-to-life incident that featured genuine police officers carrying out correct protocol, the narrative was delivered through an un-biased lens.
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