In 2019, NBA’s All-Star Weekend came to Charlotte. Bojangles, known for fresh-made biscuits every 20 minutes, wanted to create some buzz. So, we took an iconic ritual of the game (LeBron James throwing chalk into the air) and made our own iconic moment featuring Bojangles biscuit-making All-Stars throwing flour into the air (simulated by fog machines).

The Fire Department promptly received dozens of calls that our billboard "was on fire." After Bojangles famous chicken 'n biscuits was delivered to their station, we got the greenlight to turn the fog back on.