Spikes Asia

Bollywood Badass

CALBEE TANAWAT, Bangkok / CALBEE / 2023

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Execution

When bold flavour snack meet bollywood genre commercial.

Practically every brand has its own Paprika flavour,In Thai everyone knows Paprika for its mild taste and Paprika itself was a flavour in almost every well known brand.

BunBun is a snack brand that pledges for the unexpected, the brand decided to launch its new Paprika flavour and wants consumers to‘Taste the Bold flavour like the boss’,so they've introduced BunBun Paprika, an Indian spice in a bolder and tastier way.

Introducing the new and unique expectation from the new BunBun Paprika. The idea was to create “A hero, A Bollywood Badass”

a Bold and colourful character who is a representation of all flavorful spices. Demonstrating his unexpecting out of the ordinary heroism action. From removing the street light and using it as a vehicle to turning all kinds of food into deadly murdering weapon.Yes,indeed! It bold like the new BunBun Paprika’s flavour.

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