Cannes Lions

BOLT LAUNDRY DETERGENT

CASTA DIVA PICTURES, Milan / PROCTER & GAMBLE / 2006

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A man wearing his white bathrobe even in the most important moments of his life, because he cannot stay apart from the pleasurable softness and freshness ensured by Bolt 2in1, the laundry detergent with built-in fabric softener.

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