So we designed stickers to be placed on toilet bowls of highly frequented public toilets (malls, parks, stadiums, etc) where we could reach the consumer at the exact time of his body toxins level measuring, done based on the colour of his urine. The goal was to make the urine as clear as Bonafont itself, what would mean that the consumer would be hydrated on the threshold of getting rid of all impurity.

The work helped to position Bonafont as a toxin cleanser, separating it from its competitors and achieving the Market Share leadership position.