A new sponsorship program that vitalizes mutual fan relationship. 1,000 days have passed since the Great East Japan Earthquake. Support from around the country is gradually fading, In large sport events, players wear stickers of big brands. But bond stickers lets every local marhants and riders connect. There is no sponsor fee, but it builds bonds between every one of them. And that's what we need to not forget. What noteworthy about this was that one-to-one cheering relationship was created on personal basis. There is no greater support than friendship.

Bond Sticker, a new sponsorship program that helps people in and out of the region develop one-to-one relationships. The stickers were used during a bicycling event held there. Signs or logos from local shops were turned into stickers with handwritten messages on each of them. Riders wore the stickers proudly on their shoulders to represent each shop.

On November 3, 2013, there was a bicycling event held on Tohoku Prefecture in Japan. And the Bond Sticker was used in this event. Riders visited their sponsor shops, enjoyed their products, socialized, and cheered each other on. Through the bond stickers, 1,316 bonds were made between riders and shop owners. The most important result was that 98% of the riders promised to come back next year.