Cannes Lions
LEO BURNETT COLOMBIANA, Bogota / DAVIVIENDA BANK / 2007
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Since 2002 Davivienda Bank decided sponsored different kind of cultural events in Colombia, this year also the book´s fair, one of the most important in Latin América and the whole world. Paradoxically Colombia is one of the countries with the worst reading average, less than two books per year.
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