We exposed different Economics students to the eccentric conclusions presented in this book, all of them supported by economic principles, recording their reactions and spreading them through the Internet.In order to do that, we conducted an experiment in a Spanish university: a surprise oral exam by a fake professor from a supposingly prestigious American university, and recorded it all with a hidden camera.First, we presented the campaign to the sales network, then to the booksellers and some days before the sale we spread the students’ reactions, generating traffic to a microsite.

- More than 15,000 copies had been sold during the first 3 weeks. The third edition of the book is under way.- Excellent positioning in booksellers and department stores, beating Freakonomics (which was a bestseller).- Content spreading by 10,000 students and more than 60 bloggers (27,000 visits to www.superfreakonomics.es in the first week and more than 100 references in blogs).- Masterclass with the authors (broadcasted by all the University channels).- Campaign sponsorship request by FNAC and huge order.- Great reception among booksellers and department stores, which have recognised the campaign generated demand among the buyers.