Cannes Lions
McCANN MANCHESTER, Manchester / undefined / 2009
Overview
Entries
Credits
Execution
A book-mark that appears to be formed from fresh blood seemed the perfect answer. Knowing anything printed on paper or card wouldn’t be convincing enough, we collaborated with a cutting-edge design company from Japan who specialise in working with silicone. Their liquid-like product glistens and shimmers, just like the real thing.
Outcome
When used to promote Chris’ books in a shop that specialises in signed, first editions, every single copy was sold.