Cannes Lions
BOOK STORE
Y&R, New York / BOOK CULTURE / 2014
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Overview
Entries
Credits
OVERVIEW
Execution
We show the power of books (our product) by showing the greatness of the (writer’s) imagination and that great stories take us to places history seeks to discover.
Outcome
People liked and engaged with the campaign. On the day of its launch/implementation the amount of visitors to the stores doubled.
Similar Campaigns
6 items
