Create a book to attract already traditional customers to digital world.

With a book that links traditional books with e-books.

A lot of traditional printed books readers get acknowledged of the electronic format of the beloved books.

We gave the printed book essence that they love but with a twist that immerse them into the increasing and with very business potential electronic world.

Most people were surprised with the messages and read the whole texts, thus fulfilling the main objective of Gandhi Bookstores: to make people keep reading and visiting its stores.

After almost a month of implementation “Fortune Bookies” has generated thousands of positive impacts. We are handling out nearly 10,000 cookies monthly in the Japanese chain-restaurants Moshi-Moshi and Sushi-Itto, located spread out Mexico City. Each of them received an average of 20,000 visits per month.

With an investment of less than 1 peso per person, the traffic to the nearest Gandhi Bookstores from the restaurants has increased by 5%.