The situation was the rise in cost of living and inflation in Thailand has highly impacted new home buying, home improvement and furniture spending. ‘Boonthavorn’ Thailand’s leading home improvement store believes in bringing ideas to life. Shifting from just a ‘Home Improvement Store’ to ‘Idea Store’, we promise to make them happen, no matter how unconventional or how much budget people have.

The brief was creating an ad campaign that invites Thai people to unleash their imagination and transform any home or space concepts into reality with Boonthavorn.

The objective was to create nationwide awareness of Boonthavorn Idea Store that drives people to the store in order to increase home improvement spending.

A husband and wife spend their whole life trying to catch an alien. The moment arrives, they successfully catch the alien of their dreams and bring him to Boonthavorn Ideas Store. As they reach the store, the wife is intrigued by different ideas that other people bring to the store. She suddenly realizes that she doesn't like alien at all—instead she likes unicorn. However, her husband refuses to listen to her desire, so she decides to no longer follow his lead. She lets the alien go, causing the chaos at the store. At the same time, a woman confidently walks in with Egyptian Mummy coffin bringing her Egyptian dream to Boonthavorn. At the end we see a successfully build Egyptian inspired room just as how she imagined it. The voice over then encourages everyone to bring their ideas to Boonthavorn because we can bring them to life.

The film has successfully introduced Boonthavorn Idea Stores to Thai consumers nationwide,

gained more than 37.5 million impressions. Generated robust engagement of more than 1000 shares in a day.

Moreover, by empowering customers to actively participate in the design process through AI-powered spaces, Boonthavorn effectively altered consumer behavior, fostering deeper connections and positioning itself as a trusted home ideas partner, increased number of visits to the store nationwide.

This shifted people’s perception of Boonthavorn to new heights, solidifying its reputation as an industry innovator. Most importantly, the campaign surpassed its objective, achieving remarkable impressions, engagements, and PR value, underscoring its effectiveness in reinforcing Boonthavorn as a leader in the home improvement sector while fostering enduring relationships with its customer base.