Cannes Lions
Y&R SANTIAGO, Santiago / HUSH PUPPIES / 2006
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This idea is built based upon two powerful insights: 1-Football fans would do anything for football.
2-Brazilian football players are amongst the best in the world. The script shows a teenage girl who finally finds her long lost father due to a mix up when she was born at the hospital. After a brief encounter at the front door of his house, the father refuses to listen to her and shuts the door in her face. Once inside we discover a teenage black kid –his supposed son- dribbling a football like Ronaldo. A final copy states: Brooks. Devoted to football.
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