Cannes Lions
DIAMOND AD, Seoul / TREKSTA / 2005
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To make that point succinctly in a fun & easy way, we used a playground setting with kids no a slide. Kids are each taking their turn to get down on a slide and having fun. One kid wearing the Treksta boots gets stuck at the top of the slide and wouldn't come down while the other kids made fun of him for getting stuck because of the none slippery Traksta boots.
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