This is the story of a jungle elephant who one day comes upon a bright opening in the dark jungle canopy high above his head. Yearning to see what’s beyond the only world he has ever known, he does the seemingly impossible to reach this opening: he climbs a tree. A very tall tree. When the elephant reaches the top, he is able to see a view unlike anything he has seen before, the perfect metaphor for LG’s unique LED screen technology and the amazing television viewing experience it provides.