Boredcast are Technical boring videos repurposed as Sleep aid that drove people to our stores.

Every night, at late hours, we targeted sleepless people scrolling through Facebook with our boring technical videos with a clear message : If you cannot sleep, try watching these boring videos.

The next morning, those who watched our videos were retargeted with another post in the morning, with the latest promo, directing them to Dunlopillo stores.

Using Facebook Sponsored posts, we placed our existing videos in front of Sleepless people checking Facebook on Mobile, late at night between 12am and 5am.

Each post had a clear call to action to get sleepless to watch the videos.

The next morning, we retargeted people who watched our videos the night before, with a different post, to drive them to our stores.

65% of sleepless people targeted watched our videos every night, adding to 350.000 views in two weeks.

This campaign drove 7% more traffic to Dunlopillo stores.

ZERO Production cost.