The Borgia has all the ingredients to become a great success: the story about a powerful family that produced 2 popes, more than a dozen cardinals and that is centred around power, sex, money and death.

Canal+ subscribers passionately follow the latest releases of films and sitcoms in magazines, TV and, especially, impartial bloggers. Bloggers express what they think freely and will only recommend a series if it’s good, criticizing it harshly if it’s bad.

We were so sure that 'The Borgias' would be a smash hit that we subjected it to the tough judgement of the most influential-independent bloggers.

o 1.6m watched the first 2 episodes (26.7% of private TV channel subscribers)o A partnership with French company Fubiz.com has led to 700,000 targeted impressions and more than 200,000 unique visitorso 52 bloggers echoed the action (tweeter, Facebook status, posts about the event / the series) on the new serieso The hashtag used by the bloggers quickly hit No.1 position in French trending topicso 300,000 impressions on Twittero 38 bloggers wrote about the taxi 'incident'o 45 online and offline post-event articles o Bloggers’ reactions had +2,800 views on YouTube